Project summery
This website was completed in two stages, the initial design consisted of the e-commerce website, Logo design & SEO along with setting up their Social Media and registering them with Google and Apple Maps.
Read more about the logo design here
The second stage came a few months later once we had a chance to monitor how visitors were interacting with the website, at this stage one of the key goals was to reduce calls to the business and automate the website more to accommodate the visitors’ needs without the need to call the business.
Once stage two was completed we had enough data to start the Email and SMS marketing and we also provided a Photography service by means of loaning the client a professional DSLR camera, we also provided a drone service which we performed ourselves.
True value in time saving
The biggest achievement of this website is the amount of time the automation saves the owners.
The CRM will remind them when they need to reply to a customer, and their e-commerce software puts all of their orders onto the calendar the minute a new order is placed.
The Trustpilot integration automatically asks the customer for a review 7 days after they have placed their order.
The Customer gets an Email and SMS to tell them their order was placed successfully.
We even track every customer using heatmaps, an innovative screen recording software which tracks cursor movement and a customer journey on their website to determine what does and does not work on the site.
We managed to reduce customer calls to the owners by over 70% by analysing client telephone call subject matter recorded by the owners and analysing email traffic too.
Some of these processes take time to finalise but in the end a great deal of time is saved over the years and this website we have been running for over 10 years now so we must be doing something correct.
